ANALYSIS OF THE EFFECTIVENESS OF THE PUBLIC RELATIONS DEPARTMENT OF THE EXECUTIVE AUTHORITIES OF THE REPUBLIC OF KAZAKHSTAN

Abstract

The formation of a positive image in society is one of important tasks for every executive body. The presence of positive comments on their activities in the mass consciousness, possession of a positive image and attractive image, allows the government to get support of the population in the state’s policy. This fact is an important condition for the growth and strengthening of public confidence, as well as to the state authority and the state.
Nowadays, the image of state institutions is constructed under the influence of various factors. The mass media, which are the main designers of images of government bodies, play an important role here. In a modern democratic society, state bodies can not directly influence the media. For this reason, each department of executive power has a special department that is responsible for interaction with the media.
This paper analyses the effectiveness of the public relations department of the Ministry of education and science of Republic of Kazakhstan. To study the activities of the press service of the Ministry of Education of the Republic of Kazakhstan, the author interviewed two former press secretaries of the Ministry.
Key words: The image of the executive body, the media, the Ministry of Education and Science, the press service, the media space.