Branding of Kazakhstani cultural landscape
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Ключевые слова:
branding area, the concept of cultural policy «genius loci», «umbrella brand» cultural image, cultural istoricheskoenasledie, cultural infrastructureАннотация
Continuity of history and national identity of Kazakh nation and worldview construct of traditional culture are the most important constituents of new national Kazakhstani mentality. The Eurasian steppes territory is a place of Kazakh nation’s ethno and cultural genesis. The conception of Kazakhstan cultural politics is oriented on the creative projects realization for maintenance and development of country’s cultural heritage. “Branding of territory” is a modern creative technology in a cultural sphere. The main resource of country’s cultural image progress is the resources of culture, which cardinally differentiate it from other territories. The main demand to the branding of territory is a correspondence between the emotional perception of cultural landscape and its factual filling. Some methodological aspects of this issue solution in Kazakhstan are examined in this articleБиблиографические ссылки
1 O Koncepcii kul’turnoj politiki Respubliki Kazahstan. Ukaz Prezi-denta ot 4 nojabrja 2014 g. № 939. – http://adilet.zan.kz/
2 Nazarbaev N. predlozhil nazyvat’ Kazahstana «Stranoj Velikoj Stepi» – http://www.zakon.kz/
3 Vajl’ P. Genij mesta. – M.:AST, 2013. – 448 s.
4 Simaguti M. Jepoha sistemnyh innovacij. V poiskah novoj para-digmy marketinga: Per. s jap. – M.: Nauka, 2006. – 247.
5 NurpeisovM., Biljalova G. Jekskursija vglub’ vekov. – Muzej, 2015, № 3, s. 14-17.
6 Mezhdunarodnaja nauchno-prakticheskaja konferencija «Ұlytau –ұl-tұjasy». –http://museumstan.com/
2 Nazarbaev N. predlozhil nazyvat’ Kazahstana «Stranoj Velikoj Stepi» – http://www.zakon.kz/
3 Vajl’ P. Genij mesta. – M.:AST, 2013. – 448 s.
4 Simaguti M. Jepoha sistemnyh innovacij. V poiskah novoj para-digmy marketinga: Per. s jap. – M.: Nauka, 2006. – 247.
5 NurpeisovM., Biljalova G. Jekskursija vglub’ vekov. – Muzej, 2015, № 3, s. 14-17.
6 Mezhdunarodnaja nauchno-prakticheskaja konferencija «Ұlytau –ұl-tұjasy». –http://museumstan.com/
Загрузки
Как цитировать
Povalyashko, G. H., & Khazbulatov, A. R. (2016). Branding of Kazakhstani cultural landscape. Вестник КазНУ. Серия философии, культурологии и политологии, 52(3). извлечено от https://bulletin-philospolit.kaznu.kz/index.php/1-pol/article/view/202
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Раздел
КУЛЬТУРОЛОГИЯ
