The intercultural communication research theories in the globalization context

  • A. R. Masalimova
  • Zh. M. Doskhozhina


Modern globalization, on the one hand, brings peoples and cultures in a common cultural space, but on the other – it is associated with the process of cultural identity erosion. Therefore, the dialogue and intercultural communication issues become relevant in the modern world and in the Kazakh society.


1 NilanjanaBardhan, C. Kay Weaver, Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives (Routledge
Communication Series), 2010, 312 р.
2 Kent, M. L., & Taylor, M. Beyond “excellence” in international public relations research: An examination of generic theory
in Bosnian public relations.Public Relations Review, 2007, 33(3), p. 11
3 Kun T. Strukturanaychnihrevolucii / Per. s angl. I.Z. Naletova. Obshaya red. iposleslovie S. R. Milylinskogoi L.A. Markovoi.
– M.: Progress, 1975. – 320 s.
4 Parsons T., Shils. Toward a general theory of action. – MA: Yarvard University Press, 1951.
5 Kluckhohn, F. R. &Strodtbeck, F. L. Variations in value orientations. –
6 Ting-Toomey S. Communicating Across Cultures. – New York &London.: The Guilford Press, 1999. – 118 p.
7 Hall, E. T. Context and meaning. In L. A. Samovar, & R. E. Porter (Eds.), Intercultural communication: A reader – Belmont,
CA: Wadsworth, 2000,9th ed., pp. 34-42
8 Reddy, M. The conduit metaphor: A case of frame conflict in our language about language. In A. Ortony (Ed.), Metaphor
and thought – Cambridge University Press,1993, 2nd ed., pp. 164-201
9 Chao, Nagano, Solidon, Luna, & Geist- Cambridge University Press, 2003
10 Casmir, F. L. Foundations for the study of intercultural communication based on a third culture-building model. – http://
11 Hofstede G. Culture’s Consequences: International Differences in Work-related Values. – Beverly Hills, CA: Sage, 2001. –
124 p.
12 Hall Edward T. The Silent Language –
How to Cite
MASALIMOVA, A. R.; DOSKHOZHINA, Zh. M.. The intercultural communication research theories in the globalization context. Journal of Philosophy, Culture and Political Science, [S.l.], v. 51, n. 2, apr. 2016. ISSN 2617-5843. Available at: <>. Date accessed: 22 apr. 2019.


intercultural communication, globalization, culture, communicant, identity.